More disappointing news just broke that American Express has added limiting language to the terms of their business credit cards for earning repeated sign up bonuses.
As of the past few years, American Express has been adding limiting language to their personal cards (both credit and charge) which limits a person to getting the signup bonus just once per lifetime. On their business cards however, a business card bonus could be had once every 12 months.
Sadly, per multiple reports and Amex’s terms and conditions, it now appears that all business credit cards will have the once per lifetime signup bonus language.
The big question remains whether Amex will actually enforce this limit. Credit card companies do not make money if people are not using their credit cards, so if people are canceling their cards or not re-signing up for cards, the credit card companies are not making money. My assumption is that this limit will be enforced, but as with any new policy, it remains to be seen how quickly or how strictly this limitation will be enforced.
It is also worth noting that certain targeted offers from Amex do not contain the once per lifetime limiting language. If you receive and sign up for one of these cards, you should still be eligible for a second bonus on that card. Of course, there is nothing stopping Amex from applying the limiting terms to your account subsequent to your approval, so I would not plan my strategy for any redemptions around getting an Amex bonus twice.
The hits just keep coming in the churning world this year, don’t they? While this is not the end of the world, you will certainly want to be more selective in which Amex business cards you sign up for given that you are now limited to the bonus only once per lifetime.
What is your game plan for Amex business cards now that this new limitation has been added?
Be sure to follow the Jet Set Blog by entering your e-mail address in the upper right hand corner of this page! Also be sure to like the Points Jet Setter on Facebook and follow @ThePointsJetSet on Twitter!